Showcase engineering and technology
Celebrate the breadth of opportunities and benefits that careers in engineering and technology offer to all young people, as well as the positive environmental and societal impact.
Why does this pledge matter?
Young people need to see engineers and technicians they can identify with. They need to know the diverse opportunities and different pathways into a career in our industry, as well as the positive impact engineers and technicians have on society. Authentic, consistent, and inspiring activities will inspire them to think about a career in engineering and technology.
Ambition
Promote the variety of pathways into engineering and technology to all young people, as well as the breadth of opportunities and the positive real-world impact these careers have.
To meet this pledge you should...
- Talk about what you know: use your knowledge and passion to inform a positive promotion of your area of engineering or technology
- Use audience insight, including information that shows engineering and technology's diverse roles, opportunities and pathways, to shape your messaging
- Offer an authentic view of engineering and technology, including information about growth, salaries, what engineers and technicians do, current workforce diversity and ethical considerations
- Challenge stereotypes through positive imagery that will resonate with young people
Top tips to meet this pledge
- Start with your area of expertise and show how engineers and technicians can solve real world problems such as climate change
- Choose engaging formats that young people will respond to and use consistent messaging throughout your activity
- Use role models to tell their stories – either in person or through written or video case studies. They should talk about the route they took into their career. Use several role models to show young people there's more than 1 pathway
- Use inclusive and authentic imagery to promote engineering and technology as diverse and for everyone. Use royalty free images and guidelines developed by the This is Engineering campaign
- Deliver with expertise, authority and enthusiasm so young people connect with your message. Train your team and your volunteers to deliver with confidence. The STEM Ambassador programme is a good place to start.
Resources that can help you with this pledge:
All routes into engineering
Download and share this guide for students choosing their next steps
Watch a webinar recording by EngineeringUK's careers team, supported by colleagues from Balfour Beatty VINCI, Thales and WSP, as they showcase all routes into engineering.
Engineers Making a Difference
Imperial College London, with support from the Gatsby Charitable Foundation, has collaborated with What on Earth Publishing to create an inspiring new book
T Levels resources for teachers and careers advisers from the Education and Skills Funding Agency
The UCL annual lecture series, sees academic hosts highlight and share their cutting edge knowledge on STEM subjects, perfect for inquisitive minds. Use the Spring into STEM lecture series to inspire, inform and educate young people within your activities.
Use the guidance and associated resources from the IOP when talking about careers through physics to play your part in making physics a welcoming environment for all young people.
EngineeringUK workshop with Q&A recording: Talking about engineering careers with young people