Promote a positive, compelling, and authentic view of engineering, showcasing the breadth of opportunities.
Why this pledge matters:
The diverse opportunities and different pathways into engineering need to be shared with young people. Young people will encounter consistent messaging about what engineering is and make it a career they can identify with.
The ambition of the pledge:
To showcase to young people the variety of pathways into engineering, the breadth of opportunities and the real-world impact a career in engineering can have.
To meet this pledge you should:
Use imagery throughout your activities that promotes engineering as inclusive and that avoids stereotypes. Make sure the messaging in your activities is informed by audience insight, including information that shows engineering’s diversity in terms of roles, opportunities, and pathways.
Ways you could meet the pledge:
- Use consistent messaging about engineering, relevant to your area of expertise
- When designing your activities use engaging formats to communicate these messages
- Use imagery which is authentic and promotes engineering as inclusive via royalty-free images and guidelines developed by the This is Engineering campaign
- If using your own images, sense-check them against the This is Engineering’s guidelines
- Prepare and train your volunteers so they are confident and able to engage young people with modern engineering, use the STEM Ambassador programme and/or bringing volunteers to the online workshop programme
- Showcase relatable role models that are relevant to young people
Resources that can help you with this pledge:
All routes into engineering
Download and share this guide for students choosing their next steps
Watch a webinar recording by EngineeringUK's careers team, supported by colleagues from Balfour Beatty VINCI, Thales and WSP, as they showcase all routes into engineering.
Engineers Making a Difference
Imperial College London, with support from the Gatsby Charitable Foundation, has collaborated with What on Earth Publishing to create an inspiring new book
T Levels resources for teachers and careers advisers from the Education and Skills Funding Agency
The UCL annual lecture series, sees academic hosts highlight and share their cutting edge knowledge on STEM subjects, perfect for inquisitive minds. Use the Spring into STEM lecture series to inspire, inform and educate young people within your activities.
This is Engineering image library developed by the Royal Academy of Engineering
Case studies of engineers on Neon
Use the guidance and associated resources from the IOP when talking about careers through physics to play your part in making physics a welcoming environment for all young people.
Employer's guide to the STEM Ambassador programme developed by STEM Learning
EngineeringUK workshop with Q&A recording: Talking about engineering careers with young people
Case study of how SSE addressed the showcasing engineering pledge
Case study of how Aldermans Tooling addressed the showcasing engineering pledge
100 jobs in STEM poster from Neon
Find your route into engineering postcards from Neon
Find out how Neon can showcase your engineering outreach activity