Showcasing engineering

Promote a positive, compelling, and authentic view of engineering, showcasing the breadth of opportunities.

Why this pledge matters:

The diverse opportunities and different pathways into engineering need to be shared with young people. Young people will encounter consistent messaging about what engineering is and make it a career they can identify with.

The ambition of the pledge:

To showcase to young people the variety of pathways into engineering, the breadth of opportunities and the real-world impact a career in engineering can have.

Mechanical Hand

To meet this pledge you should:

Use imagery throughout your activities that promotes engineering as inclusive and that avoids stereotypes. Make sure the messaging in your activities is informed by audience insight, including information that shows engineering’s diversity in terms of roles, opportunities, and pathways.

Ways you could meet the pledge:

Resources that can help you with this pledge: 

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